Highlights of Privacy Statement

Below are the Privacy Statement Highlights from Chivas Brothers International Limited and its affiliates within the Pernod Ricard family of brands. This Privacy Statement describes how Pernod Ricard brands (hereinafter” “We,” or “Us”) treat personal information on our websites, applications, and platforms in the United States. Please read the full Privacy Statement for full details explaining how We handle the information We collect from you.

Who we are:We are one of the largest subsidiaries of Pernod Ricard SA, a leading producer of premium spirits and wines. Details of Pernod Ricard’s brands can be found here: 

and other
We will collect information about you (“Personal Information”) that may be used to identify, contact and locate you. In many cases, We collect the information directly from you. We may also collect information about you when you use Our mobile applications or services and how you interact with Us online via cookies and other automated means. We may also combine the information We collect from you with information obtained from other sources to help Us know Our customers better. Please see What types of Personal Information do We collect and how do We collect it? for more information on Our Personal Information collection practices.

Uses:We use your Personal Information to fulfil your requests for products, services and information, deliver marketing communications, send personalized content, including interest-based ads, administer promotions and sweepstakes and for other everyday business purposes, such as making back-ups and for legal compliance. Please see How do We use your Personal Information? for more information on how We use your Personal Information.

Disclosures:Your Personal Information may be shared and/or disclosed:

• to Us and Our affiliates around the world who may use it only for the purposes listed in this Privacy Statement, including for their own marketing purposes,
• to Our service providers who only use it to perform the services We have requested, or
• when required to do so by law or in connection with the sale of Our business.

We will never share your Personal Information with unaffiliated third parties for their own marketing unless you have given Us your consent.

Please see When is your Personal Information disclosed to others? for more information on who We share your Personal Information with.

You can opt out of receiving marketing communications and interest-based ads. Please see Your Choices for more information on your rights and how to exercise them.

Your Personal Information may be processed in other countries, but We will take all appropriate measures to protect the privacy and security of your Personal Information no matter where it is processed. Please see European Union and International Privacy Matters for more information on where your Personal Information may be processed. If you are a California Consumer, please see the California Privacy Rights section for more information about how to exercise your rights.

How to Contact Us:

Effective Date: December 12, 2019
Last Updated: June 23, 2021

Chivas Brothers International Limited is an affiliate of the Pernod Ricard family of brands (hereinafter “We” or “Us” or “Our”). We respect your right to privacy. We have developed this Privacy Statement to inform you how We handle the Personal Information you provide to Us.

We may update this Privacy Statement from time to time. If We make any material changes to this Privacy Statement, We will notify you by sending a notice to the primary email address provided to Us or by posting the revised Privacy Statement on Our website.

  1. What types of Personal Information do We collect and how do We collect it?
  2. How do We use your Personal Information?
  3. When is your Personal Information disclosed to others?
  4. Cookies and Other Data Collection Technologies
  5. Mobile Applications
  6. Your Choices
  7. Access, Correction and Other
  8. Information Security Retention
  9. European Union and International Privacy Matters
  10. Rights of California Users
  11. Personal Information of People Under the Legal Age
  12. Privacy Policies ot Third Parties
  13. Forums and Other Public Areas
  14. How to Contact Us

1. What types of Personal Information do We collect and how do We collect it?

This Privacy Statement explains Our practices with regard to “Personal Information.” Personal Information is any information that can be used to identify, locate or contact you. We collect the following types of Personal Information:

In many cases, We collect Personal Information directly from you. We may ask you for Personal Information when you interact with Us, such as registering on Our websites, liking Us on social media, signing up to receive promotions or joining a wine club. We may also obtain additional information from third party data suppliers who enhance Our files and help Us better understand Our customers.

2. How do We use your Personal Information?

We use your Personal Information to:

If We intend to use your Personal Information in a manner materially different than as set out in this Privacy Statement, We will provide you with information on that other purpose prior to that use.

3. When is your Personal Information disclosed to others?

We understand that you may not want Us to provide your Personal Information directly to third parties for their own marketing purposes without your consent. We limit Our sharing of your Personal Information as follows:

Please note that We may also use and disclose information about you that is not personally identifiable i.e. Personal Information in an aggregate form that no longer identifies you.

4. Cookies and Other Data Collection Technologies

When you visit Our website or use Our mobile applications, We collect certain Transaction Information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.


When you visit Our website, We place cookies on your device. Cookies are small text files that websites send to your device or other Internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow Us to recognize you when you return. They also help Us provide a customized experience and enable Us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.

Flash Cookies

We may use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash cookies for security purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser. To manage Flash cookies, please see Adobe’s website at or visit

Pixel Tags and Web Beacons

Pixel tags and web beacons are tiny graphic images placed on website pages or in Our emails that allow Us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow Us to measure response to Our communications and improve Our web pages and promotions.

Types of Data We Collect

We collect many different types of information from cookies and other technologies. For example, We may collect information about the device you use to access Our website, your operating system type, browser type, referring domain, and other system settings, as well as the language your system uses and the country, state, zip code and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to US and the website you visit after you leave Our site. In many cases, the information We collect using cookies and other tools is only used in an aggregated or non-identifiable way, without any reference to Personal Information. For example, We use information We collect about all website users to optimize Our websites and to understand website traffic patterns. In some cases, We do associate the information We collect using cookies and other technology with your Personal Information. This Privacy Statement governs how We use this information when We associate it with your Personal Information.

Third Party Advertisers and Interest-Based Ads

We may allow third parties to collect information about the users of Our website. Such third parties may collect Personal Data about your online activities over time and across different websites when you use Our website, also known as online behavioral advertising. We have relationships with Google and other third-party advertising companies to deliver interest-based advertisements, targeted to you based on your demographics, brand preferences, online behavior and similar factors. These companies may also perform tracking and reporting functions for Us on this website and other websites. These companies may place cookies on your device when you visit Our website or other websites so that they can display targeted advertisements to you. These companies do not collect Personal Information in this process, and We do not give any Personal Information to them as part of this process. However, this Privacy Statement does not cover the collection methods or use of the information collected by these companies.

For more information about interest-based advertising, please visit the Digital Advertising Alliance (DAA) at We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the DAA. To opt out of being targeted by some third party advertising companies, you may visit .

We may work with third parties that use algorithms to determine if you have interacted with Our services on multiple devices and to match such devices together. We may then display interest-based advertisements to you across your devices or otherwise use the combined data for purposes under this Privacy Statement. For example, if you exhibit certain behaviors on your desktop computer, We may serve interest-based advertisements to you on your smartphone based upon those behaviors if We have linked both of those devices to you. If you would like to opt-out of such cross device matching, please visit the Digital Advertising Alliance (DAA) at

While We do provide the ability to opt-out of certain targeting advertising as described in this Privacy Statement, We do not respond to “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers. To learn more about browser tracking signals and Do Not Track please visit

5. Mobile Applications

We offer mobile applications that allow you to interact with Us and receive personalized content, interest-based ads and other information via your smartphone. When you download Our mobile applications, you may choose to allow Us to obtain your precise location from your mobile device. We use this information to customize Our response to your requests. We may also offer automatic (or “push”) notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from Us. You do not have to provide location information to Us or enable push notifications to use any of Our mobile apps. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings. We may also collect information from mobile applications in the same manner that We do from websites.

6. Your Choices

You can always limit certain information you provide to Us. You can also limit the communications that We send to you. To opt-out of emails, simply click the link labeled “unsubscribe” at the bottom of any email We send you. Please note that even if you opt-out of promotional messages, We may still need to contact you with important transactional information about your account. For example, even if you opt-out of emails, We may still send you order confirmations and shipping notices. You can exercise certain choices with respect to interest-based ads as set forth above in the “Third Party Advertisers and Interest-Based Ads” section. You may request that We delete your Personal Information from Our active records. We will make reasonable efforts to honor such requests, provided that, We may retain archived information and are unable to remove your Personal Information from the records of any third parties with whom the information has previously been shared in compliance with this Policy Statement. Please contact Us with any such requests.

7. Access, Correction, and Other

We respect your right to access and correct your Personal Information. If you have an online account, you can log into your account at any time to access and update the information you have provided to Us. If you need assistance updating your Personal Information, please contact Us.

8. Information Security and Retention

We take all appropriate technical and organizational measures to protect the confidentiality and security of your Personal Information. We have implemented an information security program that contains administrative, technical and physical controls that are reasonably designed to safeguard your Personal Information. For example, We use industry-standard encryption technology to secure Personal Information consisting of credit card numbers and other payment information when it is being collected and transmitted over the Internet as well as firewalls, site monitoring and intrusion detection software. We retain your Personal Information for as long as your account is active, or as long as needed for the business purposes described in this Privacy Statement, in accordance with applicable legal standards. Other recipients of your Personal Information who have been provided with such information in compliance with this Privacy Statement may retain your data for longer periods to fulfil the purpose for which your Personal Information was shared with them, or for their own compliance, dispute resolution, enforcement, or record management purposes.

9. European Union and International Privacy Matters

This section describes the additional commitments that apply to your Personal Information if you are located in the European Union and your data is processed by Brand or Chivas Brothers International Limited outside the European Union, or if your data is processed by a Brand established in the European Union:

Such recipients of your Personal Information may be located outside of the EU. Therefore, where We transfer your Personal Information to a country that may not present an adequate level of protection according to EU law, We may rely on contracts based on the European Commission’s standard contractual clauses. If you would like more information on these contracts, please contact Us.

10. Rights of California Users

If you are a California user, you have certain rights with respect to the collection, use, transfer, and processing of your “Personal Information”, as defined by the California Consumer Privacy Act (CCPA). We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others. To exercise any of the rights below, please contact Us via the contact information below. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

Collection of Personal Information

When California Consumers access the Pernod Ricard websites, purchase Pernod Ricard products, visit one of Our physical locations, participate in our marketing research, seek employment with Pernod Ricard, or become a Pernod Ricard employee, We may collect the following Personal Information.

Personal Information / Identifiers

Other Personal Information (Financial Information)

Other Personal Information (Medical/Health)

Characteristics of protected classifications

Employment Information

Commercial Information

Internet or other electronic network activity information

Location Data

The foregoing pieces of Personal Information may have been collected about Our consumers in the past 12 months:

Sources from which Personal Information is Collected

We collect your identifiers, other personal information (financial information), characteristics of protected classifications, and employment information from you directly. We may also collect your identifiers from third party data suppliers. Certain pieces of employment information and other personal information (medical/health) are generated by Us when you become an employee. We collect your commercial information by keeping a log of your transactions. We collect your internet or other electronic network activity information and location data from your interactions with Our website. We also collect certain identifiers, characteristics of protected classifications, and commercial information from third party data suppliers.

Business or Commercial Purposes for which Personal Information is Collected

Your Personal Information is used for the following purposes:

Third Parties with whom Personal Information is Shared

Pernod Ricard shares your Personal Information with affiliates, analytics and service providers, benefits providers, transactions processors, unaffiliated joint marketing partners, and law enforcement (if necessary).

In the preceding 12 months, We have not sold Personal Information about consumers.

In the preceding 12 months, We have not sold Personal Information about minors.

In the preceding 12 months, We have disclosed the following Personal Information about consumers for business purposes:

Individual Rights
Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that Pernod Ricard disclose the Personal Information it collects, uses, and discloses about you to third parties over the previous 12 months. There are two types of Right to Know requests you can make:

  1. Right to Know (Abbreviated Request): If you make a Right to Know (Abbreviated Request), you will receive the following information about you:
    • a. Categories of Personal Information We collected;
    • b. Categories of sources from which We collected Personal Information;
    • c. Business purpose for collecting or selling that Personal Information;
    • d. Categories of third parties with whom We share or sell Personal Information; and
    • Categories of Personal Information We disclosed for a business purpose, and for each category of Personal Information disclosed, the categories of third parties to whom received that particular category.
  2. Right to Know (Specific Pieces of Information Request): If you make a Right to Know (Specific Pieces of Information Request), you will receive the following information about you:
    • a. Specific pieces of Personal Information collected about you.

Pernod Ricard does not sell any Personal Information of California consumers. This information will be provided to you free of charge, unless Pernod Ricard determines that your request is manifestly unfounded or excessive. You may request this information twice in a 12-month period.

Right of Deletion

You have the right to request that Pernod Ricard and Our service providers delete any Personal Information about yourself, which Pernod Ricard has collected from you upon receipt of a verifiable request. This right is subject to the same exceptions as for Right to Know requests.

Submitting Requests

You can submit your request by calling visiting Our request website at Submit Request. You may submit a request via email at

Verifying Requests

Pernod Ricard provides California Consumers with the ability to submit requests through our request website, our telephone number, and our email address. Pernod Ricard must verify that the person requesting information or deletion is the California Consumer about whom the request relates in order to process the request. To verify a California Consumer’s identity, we may request up to up to three pieces of Personal Information about you when you make a request to compare against our records. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in your request to verify your identity and will delete any information you provide after processing the request. Pernod Ricard reserves the right to take additional steps as necessary to verify the identity of California Consumers where we have reason to believe a request is fraudulent.

Authorized Agent

You may choose a person or business entity registered with the California Secretary of State that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, Pernod Ricard requires that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with Pernod Ricard. Failure to do so may result in Pernod Ricard denying your request.

Right to Equal Service

Pernod Ricard will not discriminate against you because you exercised any of your rights, including, but not limited to, by:

11. Personal Information of People Under the Legal Age

We do not intend to collect Personal Information from any individuals under the legal purchase age, or to market alcoholic beverages to anyone under the legal purchase age. Please do not provide Us with your Personal Information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are interacting with Us. If We receive notice or believe that someone under the legal purchase age has provided Us with Personal Information We will use reasonable efforts to remove such Personal Information from Our files, or to flag such Personal Information and (to the extent permitted by law) retain it for the sole purpose of ensuring that it is no longer used.

12. Privacy Policies of Third Parties

This Privacy Statement only addresses the use and disclosure of information by Us. Other websites that may be accessible through this website have their own privacy policies and data collection, use and disclosure practices. We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with information or taking advantage of an offer or promotion. If you interact with Us on social media platforms, such as Facebook or Twitter, those interactions are also governed by the terms and privacy policies of the social medial platform providers.

13. Forums and Other Public Areas

Our websites may provide forums and other areas where you can communicate with others and publicly post information, such as reviews. Prior to posting in these areas, please read the Terms of Use carefully. All the information you post can be seen by anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others. For example, if you post your email address, you may receive unsolicited messages from others. Please use caution when posting any Personal Information in the public areas.

14. How to Contact Us

Please contact Us if you have any questions or comments about Our privacy practices or this Privacy Statement. You can always reach Us online at  [].